Step into the spotlight with Live Streaming
After you have made a few podcasts and feel a bit comfortable, how about taking it up to the next level and step in front of the camera? I’m not talking about wasting time with professional lighting & editing or buying super high-end mics and cameras. All you are going to need is your smartphone, a live streaming app, average to good internet reception and a notepad with bullet points of what you want to talk about.
So why go with live streaming instead of recording yourself first? Well the pros of recording yourself first and then editing are:
- You get the chance to cut out all the mistakes
- You get to use cool filters
- You get to use a camera with a good lens
- You are able to film and feel no pressure
- You can stop and start whenever you like
- You can take breaks and rethink what it is you are going to say
- And so on…
While there are a lot of advantages when it comes to recording yourself before uploading your video to the internet, there are also many disadvantages. The main disadvantage is you wasting hours setting up, editing and constantly re-recording yourself.
Live streaming gets you to speak naturally as well as saving you time on editing. Once you are live that’s it, there’s no going back. Plus you are able to go onto the app’s website and view your video library.
Well, live streaming isn’t just for those dodgy sites with ladies asking you to join them for a chat. It is a legit way to market yourself by connecting with lots of people instantly. Live streaming lets you engage with your target audience and a broad range of audiences. You are then able to market and position yourself as accessible and an authority if you choose to or work on becoming the next famous non-celebrity like Kim Kardashian.
Your live streaming can be used as a way to teach people online, this is called a webinar (web-based seminar) so you create value for your group. You even have the option to promote your products, services or your personal brand and build awareness.
You can use these live streaming apps to do live demos of your product and or demonstrate your skills in real time to prove credibility and authenticity.
The live streaming tools I recommend are:
- Facebook live (new)
- YouTube live (only for users with a 10k subscription list)
- TwitCasting (if you live in Japan – it’s really big here)
- Stager (if you live in Japan – it’s better quality than TwitCasting – it’s like Periscope for Japan)
I’ll also suggest looking into SnapChat it’s new and even though we don’t know how long it is going to last for, you will still be able to build connects with people.