How To Market Yourself As A Freelancer With Your Blog (Part 2)

Using a blog to market yourself as a Freelancer - part 2

learning how to market yourself online as a freelancer with your blog using offline and online strategies, as well as networking to make money

Previously on our last post we discussed two key points needed before beginning the journey as a freelancer. The first was to understand your true self and the second was defining what you want to do. You were also introduced to the personality test which was made popular by psychologist Carl Jung and you were given two free sites to use to take the test. Click on the title below to read the full article here:

learn more about instamate and instagram followers

 

“How to market yourself as a freelancer with your blog”

 

Let’s continue…

Once you have decided whether to get a free WordPress theme or WIX platform, or you decided to invest in getting a quality website done, you will want to have a space to call your own.

(Many people ask me if a website is needed or not and I say to them, “YES.”  Can you indulge me for a second and ask yourself these questions:

  • When was the last time I used a paper map to find a local store?
  • When was the last time you called to ask when a shop closed?
  • When was the last time you asked someone for directions?

If you are like me then you will be thinking you don’t need to because you can just check it on the internet; and that is it. In 2017 you will notice more than ever before every one checking, researching and deciding what action to take next with the aid of the internet way before actually going into the store. )

This is why your own website is a must. You will find other articles on the site relating to branding, marketing, creating content on your blog and more. Hit the search bar at the top (desktop) and search for any topic you like.

 

Let’s move on to what to do next.

It’s time to start networking! That’s right, even though your blog working 24-7 getting people to notice and think about you, it doesn’t mean your viewers are necessarily going to go out of their way to contact you. You are going to have to bridge that gap. (This applies both online and offline) Make it easy for people to get in contact with you by using social media.

Twitter lets you conversate with a wide variety of people with no gate keeper in the way. Watch how Donald Trump uses Twitter, you may disagree with him on many things but you cannot deny how well he uses the media to achieve his goals. Learn to use media instead of be used by it. Click this sentence to read the article I wrote of using media.

 

Let’s talk about marketing and building a following. It’s not enough to have a website and talk to people, you have to take it one step further by utilising all the different tools available to you, and some are even FREE! Ok so I’m not going to go into too much detail here, there is another article dedicated to online marketing tools.

One marketing tool I recommend using is called GetResponse. It is a marketing platform which allows you to build your own database of readers, fans and followers by storing the information they gave you in one place. You also have the capability to email, create webinars, landing pages, as well as update your group when you release new posts or events on your blog.

 

Interview with Taylor Barr from Get Response on Email Marketing, landing pages and webinars.
Interview with Taylor Barr, GetResponse

 

Next is getting referrals. This is by far the best method of promoting your products or services to a new customer, because it is a friend or client directly recommending you. We call this word of mouth. For example a friend is having problems with say…their car, you then recommend them to your mechanic; this is word of mouth. You friend will most-likely call or check out the company’s website before going there in person. (This is another reason why your own site is needed.)

 

Finally, you will benefit from physically going to as many face-to-face live events, seminars, conferences, meet-ups and parties relating to your interest or field of speciality. There you will be able to make friends, learn what’s current and also figure out what people need. You might even find a partner to team up with in future projects or like myself create a mastermind of like-minded people working and supporting each other to reach their goals.

 

 

The end

How was that? Did you get any value from this and learn something useful?

Feel free to reach out to me or comment below.

 

Until next time…

 

About Adé Falohun 60 Articles
I'm an advertising and brand communications graduate, a head teacher of an international school in Asia, an events organizer for foreign nationals and locals, SEO and internet marketing guy.

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