Marketing Yourself To Be Hireable

5 Things You Should Do Now To Become More Hirable

We never really noticed this until after graduating but entering the world of business is quite challenging due to the amount of competition out there.

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Here’s an example if there was only have one supermarket, bar, school, restaurant, big company in your town everyone is going to want to go there, right? It makes sense, so just have a look at this chart (below) of the world growth population increase in just a couple of years

Img source: https://upload.wikimedia.org/wikipedia/commons/thumb/4/48/World_population_v3.svg/297px-World_population_v3.svg.png

 

It was estimated that the world population is at 7.4 billion, this means we are in abundance and there are no shortages of people looking for work.

The population is growing rapidly leading to more people competing for the same job position, career path, business ideas, market share etc. It is now up to you and myself to figure out ways to stand out from the crowd. By the way, have you ever asked yourself this question: How can I set myself apart from other job applicants, businesses, students etc.?

I have… and many times.

Many businesses and interviewers are looking for individuals, who are professional, creative in solving problems, and who are determined to help the company progress (grow) the company more than themselves.

The idea of wanting to move up the career ladder to become a manager or higher, I think, isn’t going to get employers or interviewers eager to hire that person because selfish individuals are not going to be good team players.  They also could be worried about the person taking their job in the future.

 

Anyway, let’s look at 5 ways to be more hireable and to stand out from any crowd.

 

1. Be your own PR spokesperson

A Spokesperson is defined as, a person who makes statements on behalf of a group or individual.

The reason why this is first is because of how important this is for you to understand that you have to start promoting yourself because on one is going to unless you do something major or are connected with someone or group that has done something huge.

Basically, the only person who can ever promote you frequently and truthfully is yourself. It is now more than ever important to start sharing who you are as an person, what skills you have and how well you can do it. There are many free ways to promote yourself and also in any form you feel most comfortable with; video, images, text or audio.

 

(Click Here) Read this article about Donald Trump and how he uses the press, news and media to promote himself. Below is an excerpt from the Washington Post blog article.

 

He often said that all publicity, good or bad, was good for his business.
He made himself available to reporters at nearly any time, for hours on end. And he called them, too, to promote his own projects, but also with juicy bits of gossip.
“One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better,” Trump wrote in “The Art of the Deal,” his bestseller. “The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.”

 

 

 

2. Understand that you are in Sales

Selling is something that most of us tend to overlook as a job for extroverted types of people. Selling also tends to have a bad image of the car sales man, the telesales woman calling at an inconvenient time, the person on the street trying to give you flyers etc. Generally we perceive selling as beneath us, not our career path or bothersome to others. And yes all of these are both right and wrong.

 

Let’s take a look at a book by Daniel H. Pink called “To Sell is Human”

  • You can buy the book or audiobook Amazon by clicking: HERE

 

Here’s a quick but comprehensive summary of Dan Pink’s “To Sell is Human,” released on December 31, 2012.

 

We’re all in sales now. The sales industry has altered over the last decade (90’s to 21 century): older door-to-door sales businesses went bankrupt, as well as their practices are becoming outdated in a digital world where everything can be researched and bought online. Nonetheless, one in nine people working are in sales, adding up to an estimate of 15 million workers. Furthermore average folks like us are also – maybe not just physical goods but on ideas and methods.

We’re selling through these words persuasion, negotiation, and pitching, like lawyers selling juries on their own verdict or politicians selling “promoting” their personal brand e.g. Donald Trump on Twitter. Actually, a research Daniel Pink commissioned explained how individuals spend 40% of the work time selling in some form.

 

Entrepreneurs and Start-ups. The main reason we are all in sales happens because the way we work is evolving. With the increase in small companies and start-ups innovations like Amazon, eBay, and Android’s app stores etc.  more employees take on different roles, as well as salesperson.  Even in major companies requiring workers to take on the positions of more than one person and also sell.

 

 

3. Network with industry leaders

Have you heard this saying before?

It’s not about what you know, it’s who you know.

Do you have connectional Intelligence? Basically, Connectional Intelligence is the skill needed to mix knowledge, dream, passion and friendships, forging global connections that create unparalleled value and meaning.

 

Like the radical concept in the 90s of Emotional Intelligence, Connectional Intelligence is altering everything from organizations and sports to education, health and politics by efficiently, creatively and quickly helping people get supporters, drive innovation, develop strategies and implement techniques to solve to big problems.

 

Can just a little-village pumpkin farmer affect the world’s food crisis? A Fortune 500 executive changes her company’s outdated culture through video storytelling? A hip-hop artist launches a worldwide happiness movement? Or a scientist who uses virtual reality games to lessen discomfort for burn victims?

 

The answer, you’ll read, can be a resounding yes. Each one of these individuals is utilizing Connectional Intelligence to become a power player that gets big things done.

 

(Click here) Read this book called “Get Big Things Done: The Power of Connectional Intelligence” by Erica Dhawan

 

4. Uniqueness or quirk

Uniqueness, as defined in Wikipedia, is a state or condition wherein someone or something is unlike anything else in comparison.[1] When used in relation to humans, it is often in relation to a person’s personality, or some specific characteristics of it, signalling that it is unlike the personality traits that are prevalent in that individual’s culture or group. (Reference Uniqueness from Wiki, click here to check)

 

Check out this TED Talk, Freak Factor: Discovering Uniqueness by Flaunting Weakness: Dave Rendall.

 

 

Being unique doesn’t mean you are a freak of nature or that you have something that no other human has. What makes us unique is having a personal skill or characteristic which isn’t within our group, field or industry.

 

The best way to think of this is when we learn one skill which can be applied in a different

 

5. Get testimonials and referrals

Testimonials and referrals are by far the best way to promote yourself. Getting another person’s endorsement on your personality, abilities and skills is a tremendously powerful tool.

 

3rd party testimonials have an unbiased view of you and provide more credibility. The reason why testimonials and referrals are well trusted is the fact that it isn’t you promoting yourself, but another person who is doing the promoting for you – voluntarily.

 

Begin saving your emails, written comments and even videos of your co-workers, managers, customers and partners who talk highly of your work efficiency, professionalism, contribution, abilities and skills or anything that is extremely positive that reinforces your strengths.

 

Make use of your testimonials and referrals as success stories when meeting possible employers or list them down as quotes inside your resume. They function as a strong review of your accomplishments which doesn’t resemble bragging, and provide possible employers or clients a quick snapshot of your profile.

 

Many niche businesses and social networking events are perfect places for referral-building because they will frequently offer you targeted contacts, leads along with other possibilities.

 

About Adé Falohun 60 Articles
I'm an advertising and brand communications graduate, a head teacher of an international school in Asia, an events organizer for foreign nationals and locals, SEO and internet marketing guy.

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